Publipage is a leader in the creation and execution of interactive marketing strategies to increase customer acquisition, commitment and retention.Our approach, adapted to big businesses, retail businesses as well as SMEs, relies on PUBLITRAC, our marketing platform and on our local marketing services.
Publipage makes marketing campaigns more relevant, effective and profitable.
In business since 1996, Publipage has thirty employees working from our offices in Montreal (head office) and Toronto. Our customer portfolio includes over 100 prestigious head offices in Canada and 3 500 franchisees.
Graduating with a Bachelor of Arts from the University of Ottawa in 1961, Gaétan Frigon began his career in the retail industry at Eaton’s in Montreal, then went on to work for major companies in the food and printing industries.
In 1998, he was appointed President and Chief Executive Officer of the SAQ (Société des alcools du Québec) and a few years later, was named Chairman, President and Chief Executive Officer of Loto-Québec. The shift in the SAQ’s commercial direction, executed during his tenure, ensured that the corporation ranked third among Quebec’s most admired companies.
Mr. Frigon’s entire career has revolved around marketing and entrepreneurship. His achievements include the launch of La Maisonnée convenience stores concept for Steinberg and the Metrostar gala, now known as the Gala Artis, for Metro-Richelieu.
As an entrepreneur, Mr. Frigon has notably launched the Bon Appétit recipe card collection, as well as the collection L’Argent du monde, the books Qu’est-ce qu’on mange? vol. 3 for Le Cercle des Fermières du Québec and La soupe est servie.
In 1996, he co-founded, with his partner Hélène Héroux, the relational marketing agency Publipage and a few years later, the golf simulator company Golfotron.
As an investor in the TV show ‘Dans l’oeil du Dragon’, Gaetan helps entrepreneurs face the challenges associated with starting up their business.